We love the exciting part of marketing which marries art, technology and insights - celebrating ideas and supporting growth.
Recently the relationship got difficult: unsafe brand environments, turf wars, ad fraud, and hyper targeting at the cost of reach, unity and optimism.
It is time to do better, empower marketers and makers to use a richer marketing mix, work with trusted partners and grow our businesses together.
Your company, your brand and your customers at the centre of all action
Open, multi-partner, multi-channel collaboration over silo thinking and operations
Strategy, ideas and impact over hyper-optimisation and attribution turf wars
Speed of execution, iteration and impact over hyper-optimization
Data for learning and achieving together with faster more accurate reporting
Increased accountability and transparency for every action